Do you know about - How to Write a mighty ability Statement For Government Contractors
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Government contracting has developed into a very competing marketplace, thanks to its inherent for being very profitable. Associates of all sizes, from small, micro-firms with one employee to large, mega-firms with thousands of employees have been thriving in selling products and services to government agencies at the federal, state, city, county and municipal levels.
However, competition has heightened as more Associates try to break into, be competing in, and stay thriving in this market. Five years ago, no one knew what a quality Statement was, and now, it is a critical tool to help you be as thriving as possible, no matter what size enterprise you represent.
Another complicating factor is that fewer population are employed by the government to cope outreach and acquisitions. This means that contractors must know how to distill the facts that is most prominent to a single decision-maker, state it in a clear, brief manner, and reinforce its significance to the prospect, even more so than in the past.
Successful firms use their quality Statement for a number of purposes:
o Required in many government registration processes
o A door-opener to new agencies
o Proof of qualification
o Proof of past performance
o It will set your apart from your competitors
Capability Statement Format
A quality Statement should be very brief (only 1 or 2 pages), to the point and specifically related to the personel agency's needs. Ideally, it is a living document that will turn depending on the targeted agency. Why is this? Because savvy contractors know that each agency has it's own mission and focus, and they speak directly to those in their quality statement.
It is prominent that the document be visually sharp and have similar illustrated elements to your company's brand and logo. It must also be a searchable document that can legitimately be sent as a Pdf file.
Therefore, we advise that quality Statements are created in Word or Publisher using a template that reflects a firm's brand with its own logo, colors and illustrated identity. It is prominent to fit all critical facts on one side of one page. The second side, if legitimately necessary, may consist of added supporting data prominent to the targeted agency such as case studies of past thriving projects.
Capability Statement Contents
The five key areas included in a thriving are:
1. Core competencies
2. Past performance
3. Differentiators
4. Corporate data
5. Feel information
Tips:
It is best to call the document a quality Statement. This should be stated at the top of the document. This is a term known throughout government contracting decision-makers, and indicates that you have knowledge of the contracting process. A quality Statement should also show a firm's logo and other branding elements, for recognition, and be free of long paragraphs, instead, using short sentences and bulleted lists for quick visual scanning.
When composing a quality Statement, use the following section labels: Core Competencies, Past Performance, and Differentiators. These are the key elements that government buyers are seeing for so that they can make a speedy decision.
Show Feel information, along with web site and a exact person's name, email and phone number, on each side (page) of the document.
Create a new document for each agency, prime or teaming opportunity. This way each quality Statement has all the facts it needs for that opportunity, and only the needed information.
A quality Statement is preferably only one page, one side. Go to two sides only if legitimately necessary.
Save and distribute as a Pdf, not a Word, PowerPoint or other format. Save the document with your company's name in the file name. Many federal agencies block Word and Publisher documents because they may harbor viruses, however, a Pdf file is much safer, usually smaller and stays visually consistent when mailed.
Core Competencies
These are short introduction statements relating the company's core competencies to the agency's exact needs followed by key-word heavy bullet points. This is Not all a firm is able to do, but the core expertise of a firm, specifically related to the agency this quality Statement is written for, its mission and identified opportunities.
Past Performance
Begin by listing past customers for whom your enterprise has done similar work. Prioritize beginning with related agency, to all federal to other government, to market contracts. If the past projects do not communicate to the targeted agency's needs, do not list it.
Tip: Ideally, consist of exact Feel facts for immediate references. consist of name, title, email and phone. Use this facts when meeting with decision-makers. Leave this facts off the quality Statement when you are sending the Pdf as an initial outreach effort or leaving as a handout at conferences.
Differentiators
Doing enterprise with the government is extremely competitive. Contractors have the burden of dealing with this competing store and rising above the other contractors. Many Associates who are trying to increase sales to the government store do not have a clear value statement detailing what makes them different from their competitors. A succinct, clear statement that relates to the exact needs of the agency is what will help the procurement and purchasing people, the agenda managers and end users understand why they should pick your firm over other competitors.
Sample Differentiator Questions:
How is your enterprise best mighty for the needs of this agency? What is it about your services that make you stand out from the rest? What is it about your population that give you the advantage over your competitors? Why are your products great solutions than the others that are available?
If these benefits cannot be clearly communicated, it is impossible for a decision-maker to make a clear advice for your enterprise over one of your competitors. Many Associates fail to take this critical step. And they wonder why they are missing out on contracts.
Company Data
Include one or two short sentences with a enterprise description detailing pertinent history. Include: the size of your firm, your revenue, the number of employees you have, and the typical geographic area you serve.
Tip: Readers will visit your web site for added information. Make sure your web site is constantly updated and government-focused.
List exact Pertinent Codes
Duns Socio-economic certifications: 8(a), Hub Zone, Sdvob, etc. Naics (all) Do not consist of code descriptions, just use the numbers Cage Code Accept prestige and buy Cards Gsa agenda ageement Number(s) Other federal ageement vehicles Bpas and other federal ageement numbers State ageement Numbers Name (a exact person) Address Phone (main and cell) Email (a personal email, not info@)
If your firm has won any awards, received accolades or has celebrated accomplishments relating to that agency, list them only if you have space.
Use this facts to help you create a mighty quality Statement and open doors to contracting opportunities in the federal government. This document is the key to construction connection with prominent decision-makers in government contracting, providing them with a brief description of the goods and services your enterprise can provide, and a consistent reminder of your firm. When properly written, a quality Statement is the tool that sets your enterprise head and shoulders above your competition.
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